Brand Design, concept & logo, Illustration, Strategic planning of wine ranges & price points.In the quest for a meaningful brand identity, Annie embarked on a journey of intensive research, uncovering fascinating artifacts that would shape its essence.  Inspired by the early Natufians, an ancient civilization, our concept and logo pay homage to their rich heritage. Archaeologists excavated Shubayqa in Jordan, a site dating back 14,600 years, revealing evidence of skilled individuals proficient in hunting, gathering, farming, and art. The Natufians’ creative spirit found expression in intricately carved bone and stone figures.This profound connection with the past served as the foundation for their wine ranges—the “Founder’s Range” and the “Natuf Range”. In the Founders Range, we visually narrate the story of the winery’s two founders, encapsulating the essence of Natuf Winery’s tribute to these two great people.