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We are specialists in the wine industry for 30 years. Our design solutions are grounded in strategy that considers the current marketplace and competition, the sophisticated consumer, as well as the advanced technology within this wine industry. Annie Selby Brand Design has successfully designed many new brands, and upgraded existing, tired brands. Our clients range from garage wineries, boutique wineries, distilleries, large producers, corporate companies and retailers.
Across an unforgiving and competitive marketplace and a blinding myriad of products, messages and designs, we offer a competitive edge, strategic positioning and on-target design. We communicate the “Brand Essence” of your brand – the emotional heart of your brand that captures and communicates the conceptual subtleties of the brand to maximize the sales potential and audience perception of your product. We help you to define and develop your products in order to gain a financially successful brand.
THE SECRET OF BRAND DESIGN
We are recognised as one of the leading and upcoming design studios in Israel. We are experts in our field and our multidisciplinary work encompasses a comprehensive range of applications with an integrated approach to:
BRAND STRATEGY DEVELOPMENT
We assist our clients in developing a comprehensive brand strategy by creating and strengthening your professional services brand. This process is vital to the successful development of your brand.
NAME GENERATION
As the “Brand Essence” of your brand is enveloped in your name, it is of utmost importance that the correct name is chosen. Over the last 20 years, we have generated brand names, taglines, descriptors, and corporate brand literature for many of our clients, products and services.
PACKAGING
In essence, your product is your face to the world and your direct connection point to the consumer. Accurate market-related design creates a clear and visually impactful product that is recognisable, memorable and aesthetically pleasing. Your brand conveys the brand personality, which combines the naming, identity and structure. Our expertise in this field will help and guide you through this creative process.
LOGO DEVELOPMENT
A brand’s identity is a combination of visual and auditory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide the differentiation and create communications synergy. We design new logos and upgrade old ones, with the goal to create a brand personality that resonates with the consumer and builds trust in the brand. The logo should represent the brand in any form, substrate, or application successfully and in a readable manner.
PRINT MARKETING COLLATERAL
With the myriad of information, graphics and concepts that are propelled at us daily, the marketing collateral should speak with “one voice” to the consumer. Without this conformity of communication, the brand becomes fractured and the consumer confused.
The brand should be able to communicate across a wide range of applications with ease in order to support the brand. We use state-of-the-art design techniques and styles to enhance the brand personality and to communicate the brand effectively.
ONLINE BRAND BUILDING
Our custom-made branding allows you a state-of-the-art website that builds and communicates your brand most effectively. The internet provides a powerful tool for building your brand and reinforcing the brand’s unique value proposition. You can tell the brand’s story, identify customers and create the dialogue with them, or collect valuable data. On the Internet, visuals and images matter, and that is why we take the utmost care to produce only the best quality images to capture your “Brand Essence”. Whether an e-commerce site or a smaller corporate site, we offer our clients adaptable solutions to fit their branding needs.
Branding success is simple; the key to any successful brand is amazing packaging. We have successfully re-branded a South African wine for the UK market, which escalated the sales by 700% in the first 2 weeks. We have seen this time and time again, with all cultures and countries all over the world. The packaging encompasses the “Brand Essence” of your brand, and makes it or breaks it.
Branding across all platforms and markets resonates the same truth. Branding sells, defines and captivates the audience. A brand’s identity is a combination of visual and auditory components that create recognition, aid in memory encoding and decoding, represent the brand promise, provide the differentiation and create communications synergy. Developing a branded product with an outstanding, market-related design, is the essence of any commercial product.
POSITIONING AND DESIGN
Annie Selby Brand Design’s unique methodology in creating successful brands is based on two fundamental elements: strategic positioning and inspirational design. The strategic positioning of the brand combined with the inspirational design that enhances the character of the brand results in a visually appealing and commercially successful brand. Every time.
WE LISTEN TO OUR CLIENTS
We sit with our clients and enquire about their story, the inspiration behind it, the concepts and the motivation that brought them to this place. We define the market, the competition and the vision to establish the core characteristics of their product.
We usually visit the client at their residence in order to get a feeling for the aesthetics. We then give our wealth of market expertise, cultural insights, practical considerations, technical input and art direction. We infuse our ideas with all the elements that the client has given us, internalise them, and then express them in design.
THE DESIGN PROCESS
We start all our ideas with pen and paper. We conceptualise ideas and angles after doing a proper market research regarding the client, the competition, the client’s values and aspirations. This way we get a wealth of ideas instantaneously and can pick and choose or combine the best ones to communicate the brand.
Once we have formed these core ideas, we will execute them digitally and refine them until we have achieved a design solution that concurs with the consumer. We position the brand opposite the consumer’s lifestyle, culture, beliefs, aspirations and answer all the requirements of the brand in the eye of the consumer. This way, we create lasting brands that endure through time and become leading brands.
