The 12 Tribes presents a range of labels, each with a custom illustrated symbol for each tribe and a common icon that we customized for the high-end, design-appropriate price-point range. Each wine is a different tribe displaying a different colour with individualized illustrations. The challenge was to create three wine ranges, varying in price but with equally superior appearances.

A unique concept showcasing labels displaying the biblical character of the Land of Israel. All are colour-coded with custom illustrations with variations of the logo according to the range